Quote:
Originally Posted by cbtengr
It's too bad that organizations such as this exist. If there are veterans in need then Uncle Sam better be taking care of them. I about gag each time I see a WWP commercial. The people supporting them financially have good intentions but are naive. WWP and similar organizations see none of my money, there are plenty of good causes out there that one can contribute to directly.
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I think I saw something like $80-100 million of "in kind" value that I think consisted almost exclusively of gratis advertising from big media, which I presume big media would get the full retail value(nobody pays retail advertising rates) tax write off, but I'm not an accountant and you might want to check my numbers and how it all works.
Free advertising is awesome if you can get it, and there's nothing wrong with that. But WWP seems to have to spend $1 in fundraising cash costs(and mostly advertising donation) for every $3 received in donations.
That's a pretty messed up ratio.
To me it seems like if WWP takes a big hit to its donated advertising(maybe thru bad press) it might take a disproportionately larger hit to it's cash collection, which would cascade into an even worse tooth/tool ratio if corporate gravy train expenses didn't get immediately eliminated.
I reckon their critical vulnerability is their big media advertising donation relationships.
If people wanted WWP to get kneecapped to free up mindshare and money for more worthy charitable groups I reckon the way to do it is to disrupt their big media advertising donation relationships with a coordinated email and phone campaign.
If $10 million in donated advertising was disrupted by upset public, that could potentially see a reduction in $30 million cash donations as one hypothetical speculation.
And here I was wearing one of their rubber bracelets thinking they were the good guys.....looks like I'll be shopping for a GBF replacement.
And I'll try to bring awareness to this evolving embarrassment to the relevant folks in the corporate machine.
Just my 0.02c