B
1)A really cheap and easy start is FaceBook. You can open a page and start telling your friends. google spiders list FB commercial pages.. Here is a list of FB Scuba Shops:
http://www.facebook.com/pages/Pembro...278&type=pages
2)Another place to start looking with is your friends ISP. Many like AOL have free applications to start internal AOL sites..
3)The local CoC or the PR Tourista Bureau may have help.
4)Getting listed on the local hotel web sites will get more exposure, especially if they are the Hilton ot Holiday Inn type with international web exposure.
5)Her Product Vendors should be able to list her shop on their web sites. When I worked at our LDS we sold ScubaPro, Cressi, and a couple other brands. They listed the shop and allowed us to link to their site.
6)Your location & local talent will be the gate, as she has already found out. But if she can find someone on the local LEO dive team,, that is web smart, she may be able to trade time for gear.. One of our best instructors worked in the LEO dive locker.
Tell her elaborate web sites are great,, but a simple link with the shop name, phone number, & email will do 95% of the work and costs the least..
Good Luck..