12-09-2005, 06:14
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#1
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Quiet Professional
Join Date: Jan 2004
Location: Fort Bragg, NC
Posts: 503
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On a lighter note….
A personal pet peeve of mine has been the US Army recruiting slogan of “An Army of One”...Well it looks like Christmas came early.
Army drops 'Army of One' ad agency
http://www.msnbc.msn.com/id/10371179/
Maybe we can go back to “Be All You Can Be”
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GreenSalsa is offline
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12-09-2005, 06:39
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#2
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Quiet Professional
Join Date: Feb 2005
Location: Fayetteville
Posts: 13,080
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Army of Many
When that slogan first came out that's what we all said. The focus was the "I", "Me" and not the "We".
The Marines seem to do just fine with "Warrior" adds.
Our's seem to run the lines of "We'll pay for this, we'll pay for that and we'll give you a big sign up bonus. Oh, by the way, you may have to work/fight for it."
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Pete is offline
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12-09-2005, 08:09
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#3
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Moderator
Join Date: Feb 2004
Location: Central Florida
Posts: 3,045
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Thank God that one is gone. That was one of the stupidest campaigns for the Army yet.
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Kyobanim is offline
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12-09-2005, 09:27
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#4
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Bladesmith to the Quiet Professionals
Join Date: Feb 2004
Location: Oregon, Land of the Silver Grey Sunsets
Posts: 3,886
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I wonder what brilliant civilian marketing firm the Army hired to come up with "army of one" campaign.
I'm with you guys on this.
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Bill Harsey is offline
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12-09-2005, 09:46
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#5
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Quiet Professional
Join Date: Jan 2004
Location: Free Pineland
Posts: 24,821
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I loathed that slogan.
The original Mr. Army of One from the desert running ad came to CMK as a candidiate.
He did not make it through the first time. Guess he needed more than just one to make it.
How about a more Marine-like campaign, more akin to a "Duty, Honor, Country" focus?
TR
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De Oppresso Liber 01/20/2025
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The Reaper is offline
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12-09-2005, 10:05
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#6
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Quiet Professional
Join Date: Mar 2004
Location: Castle Rock, CO
Posts: 2,531
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Quote:
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Originally Posted by The Reaper
I loathed that slogan.
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same here...i think they were going for a "One Army, One Heartbeat" theme and missed....badly...
Quote:
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Originally Posted by The Reaper
How about a more Marine-like campaign, more akin to a "Duty, Honor, Country" focus?
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anything is better than an Army of One...although the troopps recruited under than tagline are doing rather well, it seems...
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""A man must know his destiny. if he does not recognize it, then he is lost. By this I mean, once, twice, or at the very most, three times, fate will reach out and tap a man on the shoulder. if he has the imagination, he will turn around and fate will point out to him what fork in the road he should take, if he has the guts, he will take it.""- GEN George S. Patton
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lksteve is offline
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12-09-2005, 10:07
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#7
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Quiet Professional
Join Date: Nov 2005
Location: West Texas
Posts: 152
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MacArthur would agree!
"Duty, Honor, Country, those three hallowed words reverently dictate what you ought to be, what you can be, what you will be. They are your rallying points: to build courage when courage seems to fail; to regain faith when there seems to be little cause for faith; to create hope when hope becomes forlorn." General Douglas MacArthur
TR, the old 5-Star, Generals of the Army, would agree with you.
De Oppresso Liber
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Last edited by ObliqueApproach; 12-09-2005 at 10:10.
Reason: Mispelled word
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ObliqueApproach is offline
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12-09-2005, 13:11
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#8
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Guerrilla
Join Date: Feb 2004
Location: Southern Puget Sound
Posts: 302
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Quote:
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Originally Posted by lksteve
same here...i think they were going for a "One Army, One Heartbeat" theme and missed....badly...
anything is better than an Army of One...although the troops recruited under that tagline are doing rather well, it seems...
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I enlisted under that tagline, but sure as hell not because of it. I always saw it as more confusing than anything. I'm glad to see it go, especially now that the Army has seen fit to send me into the recruiter ranks (with less than 2 years Time In Service) where I would have had to explain what "Army of One" means.
I like General MacArthur's quote. Maybe we can use " 'what you ought to be, what you can be, what you will be'...an American Soldier."
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Weazle23 is offline
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12-09-2005, 18:04
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#9
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Guerrilla Chief
Join Date: Jan 2005
Location: Idaho
Posts: 819
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A Merry Christmas indeed. I'm looking forward to seeing what they come up with...
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DPRK should be next...
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aricbcool is offline
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12-09-2005, 18:13
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#10
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Guerrilla Chief
Join Date: Jan 2004
Location: In the land of the little people
Posts: 761
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Quote:
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Originally Posted by The Reaper
I loathed that slogan.
The original Mr. Army of One from the desert running ad came to CMK as a candidiate.
He did not make it through the first time. Guess he needed more than just one to make it.
How about a more Marine-like campaign, more akin to a "Duty, Honor, Country" focus?
TR
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I have long thought that "Duty, Honor, Country" should be used for recruiting efforts. Perhaps not in that direct quote but that theme.
The whole Army of One was an embarrassment and I truly believe that campaign is a large reason why we have been failing to meet recruting goals through the GWOT.
Of course I would love to see the old "Be All You Can Be" commercials come back. Those were some pretty cool commercials and they got me to enlist.
Ok, it was actually my dad dropping me off at the recruiter at 5am but the commercial gave him the idea. 
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brewmonkey is offline
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12-09-2005, 18:16
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#11
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Guerrilla Chief
Join Date: Jan 2005
Location: Idaho
Posts: 819
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Quote:
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Originally Posted by brewmonkey
Ok, it was actually my dad dropping me off at the recruiter at 5am but the commercial gave him the idea. |
LOL
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DPRK should be next...
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aricbcool is offline
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12-09-2005, 19:54
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#12
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Area Commander
Join Date: Jan 2004
Location: Midwest
Posts: 7,134
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Quote:
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Originally Posted by Bill Harsey
I wonder what brilliant civilian marketing firm the Army hired to come up with "army of one" campaign.
I'm with you guys on this.
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That would be Leo Burnett Worldwide, Mr. Harsey.
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My Heroes wear camouflage.
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Gypsy is offline
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12-09-2005, 22:16
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#13
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Bladesmith to the Quiet Professionals
Join Date: Feb 2004
Location: Oregon, Land of the Silver Grey Sunsets
Posts: 3,886
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Quote:
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Originally Posted by Gypsy
That would be Leo Burnett Worldwide, Mr. Harsey.
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Thank you Ma'am.
That saying had the smell of a civilian marketing firm.
The Army should hold a contest from within it's enlisted ranks for a series of recruiting mottos. Whatever big award they give the soldiers would cost a lot less than hiring a private firm.
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Bill Harsey is offline
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12-09-2005, 22:24
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#14
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Area Commander
Join Date: Jan 2004
Location: Midwest
Posts: 7,134
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You're welcome Mr. H. I agree with your suggestion! Weazle made a good one, has a ring to it.
Not that I have much of a say, but I never cared for the whole Army of One slogan.
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My Heroes wear camouflage.
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Gypsy is offline
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12-09-2005, 22:25
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#15
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Bladesmith to the Quiet Professionals
Join Date: Feb 2004
Location: Oregon, Land of the Silver Grey Sunsets
Posts: 3,886
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Quote:
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Originally Posted by Gypsy
Weazle made a good one, has a ring to it.
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I agree.
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Bill Harsey is offline
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