I believe you're right about it appealing not only to young voters but some older voters as well. For more than two yeasrs I've used a lot of broadband on other parts of the internet giving long rebuttals to these clever spins on the truth about how free market enterprise works.
I know the subject so well because I was indoctrinated in liberal academia as an econ major in this Keynsian bullshit. As a young liberal naive teenager, it sounded great to me too until the military started sending me overseas and I became an actual practicioner within the free market.
I wish I'd catalogued those many posts over the two years - as I'm tired of repeating the rebuttals - but to encapsulate, John F. Kennedy, Ronald Reagan, and Bill Clinton preached the principles of supply side principles (tax cuts) to spur the economy.
George Bush started out his Administration doing the same thing but was interrupted by this little thing called 9/11. I love it when the Obama Campaign talks about how bad the economy was in 2001. I roll my eyes everytime.