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Marketing Advice for Men
Over the years, people have often asked me to explain the various concepts of Marketing Communications. The following analogies might help clarify the "tools of the trade."
You see a beautiful woman at a party. You go up to her and say, "I'm fantastic in bed."
-- That's Direct Marketing.
You're at a party with a bunch of friends and see a beautiful woman. One of your friends goes up to her and pointing at you says, "He's fantastic in bed."
-- That's Advertising.
You see a beautiful woman at a party. You go up to her and get her telephone number. The next day you call and say, "Hi, I'm fantastic in bed."
-- That's Telemarketing.
You're at a party and see a beautiful woman. You get up and straighten your jacket and tie. You walk up to her and pour her a drink. You say, "May I..." and reach
up to straighten the collar of her blouse, brushing your arm lightly against her breast, and then say casually, "By the way, I'm fantastic in bed."
-- That's Public Relations.
You're at a party and see a beautiful woman. You talk her into going home with your friend.
-- That's a Sales Rep.
You're on your way to a party when you realize that there could be beautiful women in all these houses you're passing. So you climb onto the roof of one situated toward the center and shout at the top of your lungs, "I'm fantastic in bed!"
-- That's Spam.
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“Sometimes the Bible in the hand of one man is worse than a whisky bottle in the hand of (another)… There are just some kind of men who – who’re so busy worrying about the next world they’ve never learned to live in this one, and you can look down the street and see the results.” - To Kill A Mockingbird (Atticus Finch)
“Almost any sect, cult, or religion will legislate its creed into law if it acquires the political power to do so.” - Robert Heinlein
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