A friend of mine just sent me a link to this. If you are in business that provides service or goods you really should watch this video.
I have always shied away from social media because of all of its pitfalls but as a business owner I do not believe I can continue down that road. This one video may have shifted my thought process on social media and social marketing... I will have to do some further research to solidify my beliefs but this is pretty eye opening.
http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
I would really like what everyone's thoughts and opinions are on the topic as well.
TIA