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You can make considerable progress with biconceptuals, those who use both models but in different parts of their life. They are your best audience. Your job is to capture territory of the mind. With biconceptuals your goal is to find out, if you can by probing, just which parts of their life they are nurturant about. For example, ask who they care about the most, what responsibilities they feel they have to those they care about, and how they carry out those responsibilities. This should activate their nurturant models as much as possible. Then, while the nurturant model is active for them, try linking it to politics. For example, if they are nurturant at home but strict in business, talk about the home and family and how they relate to political issues. Example:
Real family values mean that your parents, as they age, don t have to sell their home or mortgage their future to pay for health care or the medications they need.
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The "nuturant model" argument is an advocation for, and
this is a demonstration of, the logical fallacy: "appeal to pity" (
Ad Misericordiam)
Appeal to Pity: Gain agreement by sympathy or empathy.
This is also an assertion.
Assertion: I say that X is true. Therefore X is true.
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Avoid the usual mistakes. Remember, don t just negate the other person s claims; reframe. The facts unframed will not set you free.
You cannot win just by stating the true facts and showing that they contradict your opponent s claims. Frames trump facts. His frames will stay and the facts will bounce off. Always reframe.
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This is ignoring the question.
(Which is a preparation for "begging the question".)
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If you remember nothing else about framing, remember this: Once your frame is accepted into the discourse, everything you say is justcommon sense.* Why? Because that s what common sense is: reasoning within a commonplace, accepted frame.
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This blatantly advocates the logical fallacy: "begging the question" (
Petitio Principii)
Begging the Question: The truth of A is assumed within the original premise about A. Thus A is not really proven by the argument.
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Never answer a question framed from your opponent s point of view. Always reframe the question to fit your values and your frames. This may make you uncomfortable,
since normal discourse styles require you to directly answer questions posed. That is a trap. Practice changing frames.
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This is ignoring the question.
This is begging the question.
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Be sincere. Use frames you really believe in, based on values you really hold.
A useful thing to do is to use rhetorical questions: *Wouldn t it be better if...?
Such a question should be chosen to presuppose your frame. Example:* Wouldn t it be better if we had a president who went to war with a plan to secure the peace?
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This defines begging the question.
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Stay away from set-ups. Fox News shows and other rabidly conservative shows try to put you in an impossible situation, where a conservative
host sets the frame and insists on it, where you don t control the floor, can t present your case, and are not accorded enough respect to be taken seriously. If the game is fixed,
don t play.
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This is ignoring the question.
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Tell a story.
Find stories where your frame is built into the story.
Build up a stock of effective stories.
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This is begging the question.
This advocates the fallacy: "repetition" (
Ad Nauseum)
Repitition: The more X is repeated, the more true it becomes.
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Always start with values, preferably values all Americans share like security, prosperity, opportunity, freedom, and so on. Pick the values most relevant to the frame you want to shift to. Try to win the argument at the values level. Pick a frame where your position exemplifies a value everyone holds like fairness. Example: Suppose someone argues against a form of universal health care. If people don t have health care, he argues, it s their own fault. They re not working hard enough or not managing their money properly. We shouldn t have to pay for their lack of initiative or their financial mismanagement.
Frame shift: Most of the forty million people who can t afford health care work full-time at essential jobs that cannot pay enough to get them health care. Yet these working people support the lifestyles of the top three-quarters of our population. Some forty million people have to do those hard jobs or you don t have your lifestyle. America promises a decent standard of living in return for hard work. These workers have earned their health care by doing essential jobs to support the economy. There is money in the economy to pay them. Tax credits are the easiest mechanism. Their health care would be covered by having the top 2 percent pay the same taxes they used to pay.
It s only fair that the wealthy pay for their own lifestyles, and that people who provide those lifestyles get paid fairly for it.
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This uses the fallacies: "appeal to pity", and "appeal to fear".
Appeal to fear: X is presented. It causes fear. Therefore Y (which has some relationship to X) is true.
This is begging the question. The middle is filled with a few steps to diguise it.
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Be prepared. You should be able to recognize the basic frames thatconservatives use, and you should prepare frames to shift to. The Rockridge Institute Web site will post examples from time to time. Example: Your opponent says,
We should get rid of taxes. People know how to spend their money better than the government. Reframe:
The government has made very wise investments with taxpayer money. Our interstate highway system, for example. You couldn t build a highway with your tax refund. The government built them. Or the Internet, paid for by taxpayer investment. You could not make your own Internet. Most of our scientific advances have been made through funding from the National Science Foundation and the National Institute of Health great government investments of taxpayer money. No matter how wisely you spent your own money, you d never get those scientific and medical breakthroughs. And how far would you get hiring your own army with your tax refund?
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This sets up the fallacy: "false dilemma".
False dilemma: Either A or B is true. If A is true, B is therefore false. C is not an option.
They restate the position as "We should get rid of taxes." (Implying all tax revenue).
This is the fallacy: "missing the point" (
Ignoratio Elenchi)
Missing the point: A set of statements leads to conclusion X. Yet conclusion Y is drawn.
The implicit conclusion is that taxes cannot be
lowered.
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Use wedge issues, cases where your opponent will violate some belief he holds no matter what he says. Example: Suppose he brings up abortion. Raise the issue of military rape treatment. Women soldiers who are raped (by our own soldiers, in Iraq, or on military bases) and who subsequently get pregnant presently cannot end their pregnancies in a military hospital, because abortions are not permitted there. A Military Rape Treatment Act would allow our raped women soldiers to be treated in military hospitals to end their rape induced pregnancies. The wedge: If he agrees, he sanctions abortion, in government-supported facilities no less, where doctors would have to be trained and facilities provided for terminating pregnancies. If he disagrees, he dishonors our women soldiers who are putting their lives on the line for him. To the women it is like being raped twice once by a criminal soldier and once by a self- righteous conservative.
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This is advocating the fallacy: "personal inconsistency" (
Ad Hominem Tu Quoque).
Personal Inconsistency: Person A makes a claim. Person B asserts that person A's previous claims or actions are inconsistent with person A's claim. Therefore person A's claim is false.
<personal comment: the whole paragraph is telling of the attitude this liberal must have towards the military

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