View Full Version : On a lighter note….
GreenSalsa
12-09-2005, 06:14
A personal pet peeve of mine has been the US Army recruiting slogan of “An Army of One”...Well it looks like Christmas came early.
Army drops 'Army of One' ad agency
http://www.msnbc.msn.com/id/10371179/
Maybe we can go back to “Be All You Can Be”
When that slogan first came out that's what we all said. The focus was the "I", "Me" and not the "We".
The Marines seem to do just fine with "Warrior" adds.
Our's seem to run the lines of "We'll pay for this, we'll pay for that and we'll give you a big sign up bonus. Oh, by the way, you may have to work/fight for it."
Kyobanim
12-09-2005, 08:09
Thank God that one is gone. That was one of the stupidest campaigns for the Army yet.
Bill Harsey
12-09-2005, 09:27
I wonder what brilliant civilian marketing firm the Army hired to come up with "army of one" campaign.
I'm with you guys on this.
The Reaper
12-09-2005, 09:46
I loathed that slogan.
The original Mr. Army of One from the desert running ad came to CMK as a candidiate.
He did not make it through the first time. Guess he needed more than just one to make it.
How about a more Marine-like campaign, more akin to a "Duty, Honor, Country" focus?
TR
I loathed that slogan.same here...i think they were going for a "One Army, One Heartbeat" theme and missed....badly...
How about a more Marine-like campaign, more akin to a "Duty, Honor, Country" focus?anything is better than an Army of One...although the troopps recruited under than tagline are doing rather well, it seems...
ObliqueApproach
12-09-2005, 10:07
"Duty, Honor, Country, those three hallowed words reverently dictate what you ought to be, what you can be, what you will be. They are your rallying points: to build courage when courage seems to fail; to regain faith when there seems to be little cause for faith; to create hope when hope becomes forlorn." General Douglas MacArthur
TR, the old 5-Star, Generals of the Army, would agree with you.
De Oppresso Liber
Weazle23
12-09-2005, 13:11
same here...i think they were going for a "One Army, One Heartbeat" theme and missed....badly...
anything is better than an Army of One...although the troops recruited under that tagline are doing rather well, it seems...
I enlisted under that tagline, but sure as hell not because of it. I always saw it as more confusing than anything. I'm glad to see it go, especially now that the Army has seen fit to send me into the recruiter ranks (with less than 2 years Time In Service) where I would have had to explain what "Army of One" means.
I like General MacArthur's quote. Maybe we can use " 'what you ought to be, what you can be, what you will be'...an American Soldier."
aricbcool
12-09-2005, 18:04
A Merry Christmas indeed. I'm looking forward to seeing what they come up with...
brewmonkey
12-09-2005, 18:13
I loathed that slogan.
The original Mr. Army of One from the desert running ad came to CMK as a candidiate.
He did not make it through the first time. Guess he needed more than just one to make it.
How about a more Marine-like campaign, more akin to a "Duty, Honor, Country" focus?
TR
I have long thought that "Duty, Honor, Country" should be used for recruiting efforts. Perhaps not in that direct quote but that theme.
The whole Army of One was an embarrassment and I truly believe that campaign is a large reason why we have been failing to meet recruting goals through the GWOT.
Of course I would love to see the old "Be All You Can Be" commercials come back. Those were some pretty cool commercials and they got me to enlist.
Ok, it was actually my dad dropping me off at the recruiter at 5am but the commercial gave him the idea.:D
aricbcool
12-09-2005, 18:16
Ok, it was actually my dad dropping me off at the recruiter at 5am but the commercial gave him the idea.:D
LOL :D
I wonder what brilliant civilian marketing firm the Army hired to come up with "army of one" campaign.
I'm with you guys on this.
That would be Leo Burnett Worldwide, Mr. Harsey.
Bill Harsey
12-09-2005, 22:16
That would be Leo Burnett Worldwide, Mr. Harsey.
Thank you Ma'am.
That saying had the smell of a civilian marketing firm.
The Army should hold a contest from within it's enlisted ranks for a series of recruiting mottos. Whatever big award they give the soldiers would cost a lot less than hiring a private firm.
You're welcome Mr. H. I agree with your suggestion! Weazle made a good one, has a ring to it.
Not that I have much of a say, but I never cared for the whole Army of One slogan.
Bill Harsey
12-09-2005, 22:25
Weazle made a good one, has a ring to it.
I agree.
mffjm8509
12-09-2005, 22:29
The original Mr. Army of One from the desert running ad came to CMK as a candidiate.
He did not make it through the first time. Guess he needed more than just one to make it.
TR
I remember him too, and everyone on CMK knew when he VW'd. I wasnt aware that he had made another attempt.
If I remember correctly he had a brother that made it through SFAS.
mp
SnafuRacer
12-09-2005, 22:33
"Duty, Honor, Country, those three hallowed words reverently dictate what you ought to be, what you can be, what you will be. They are your rallying points: to build courage when courage seems to fail; to regain faith when there seems to be little cause for faith; to create hope when hope becomes forlorn." General Douglas MacArthur
Sir, this quote has been my signature in my civilian e-mail address for the past 3 years. I love it.
CoLawman
12-09-2005, 22:59
Thank you Ma'am.
That saying had the smell of a civilian marketing firm.
The Army should hold a contest from within it's enlisted ranks for a series of recruiting mottos. Whatever big award they give the soldiers would cost a lot less than hiring a private firm.
A hell of alot cheaper
......The new contract is valued at an estimated $1.35 billion over a maximum of five years, with the first two years guaranteed and the Army holding an option to renew at one-year intervals after that:eek:
above taken from the initial post's link.
ObliqueApproach
12-10-2005, 10:14
Sir, this quote has been my signature in my civilian e-mail address for the past 3 years. I love it.
Snafu, you may or may not know this, but every West Pointer has to memorize MacArthur's speech, along with a boat load of others, by the 2nd month-ish after entry. "Duty, honor, country" is found on their crest and on every class ring. That is an indication of the importance of "...three hallowed words...."
Gypsy, I really like my signature, but having just read yours, I think yours is much better. As a matter of fact, it might be the best on PS.com, especially "My heroes wear camoflauge." Well said!
Cheers!:D
Bill Harsey
12-10-2005, 10:29
OA,
I agree with you about Gypsy's sig line. It's great.
Gypsy, I really like my signature, but having just read yours, I think yours is much better. As a matter of fact, it might be the best on PS.com, especially "My heroes wear camoflauge." Well said!
Cheers!:D
I don't know if it's "better" but thank you. My heroes truly do wear camo. You stay safe out there OA!
You too Mr. H! :)
Warrior-Mentor
12-10-2005, 22:04
Snafu, you may or may not know this, but every West Pointer has to memorize MacArthur's speech, along with a boat load of others, by the 2nd month-ish after entry.
They have to memorize the definition of LEATHER as well...what's up with that?
You're just jealous because you had to look up the meaning of 'non-petrucible', and had no idea how the cow really was. :p
ObliqueApproach
12-11-2005, 11:03
You're just jealous because you had to look up the meaning of 'non-petrucible', and had no idea how the cow really was. :p
WM, go ahead and look up "lacteal fluid" while you are at it.
Razor, I hear the cow is fine. She walks, she talks, she's full of chalk, the lacteal fluid extracted from the female of the bovine species is highly prolific to the nth degree.:)
The Reaper
12-11-2005, 11:17
The Ringknockers have spoken.
TR
Ambush Master
12-11-2005, 11:49
Razor, I hear the cow is fine. She walks, she talks, she's full of chalk, the lacteal fluid extracted from the female of the bovine species is highly prolific to the nth degree.:)
Gotta find my Book of Plebe Knowledge !! Something looks wrong!!
Later
Martin
Martin sir,
That is the correct answer for how's the cow. We had to memorize that while I was at the CGA as well. I still don't understand the point of that one...does anyone know where it originated?
Warrior-Mentor
12-11-2005, 13:56
You're just jealous because you had to look up the meaning of 'non-petrucible', and had no idea how the cow really was. :p
It's more impressive when you use big words if you spell them correctly.
Which base word were you actually referring to:
pu·tres·ci·ble (py-trs-bl) adj. Subject to putrefaction.
pro·tru·sile (pr-trsl, -sl) also pro·tru·si·ble (-s-bl) adj.
Capable of being thrust outward, as the proboscis of many insects.
pro·duce (pr-ds, -dys, pr-)
v. pro·duced, pro·duc·ing, pro·duc·es
v. tr. To bring forth; yield: a plant that produces pink flowers.
- To create by physical or mental effort: produce a tapestry; produce a poem.
- To manufacture: factories that produce cars and trucks.
- To cause to occur or exist; give rise to: chemicals that produce a noxious vapor when mixed.
- To bring forth; exhibit: reached into a pocket and produced a packet of matches; failed to produce an eyewitness to the crime.
- To supervise and finance the making and public presentation of: produce a stage play; produce a videotape.
- Mathematics. To extend (an area or volume) or lengthen (a line).
v. intr.
- To make or yield products or a product: an apple tree that produces well.
- To manufacture or create economic goods and services.
n. (prds, prds)
- Something produced; a product.
- Farm products, especially fresh fruits and vegetables, considered as a group.
pe·ruse (p-rz)
tr.v. pe·rused, pe·rus·ing, pe·rus·es
- To read or examine, typically with great care.
per·du·ra·ble (pr-dr-bl, -dyr-) adj.
- Extremely durable; permanent.
Martin sir, that is the correct answer for how's the cow. We had to memorize that while I was at the CGA as well. I still don't understand the point of that one...does anyone know where it originated?
My understanding is that it dates to when milk was served at USMA in pitchers rather than waxed paper cartons. It served a dual purpose - to inform upperclassmen at the table how much milk remained in the pitcher ('the nth degree' was replaced by a number corresponding to the fraction of milk remaining in the pitcher, i.e. the 4th degree meant the pitcher was 1/4 full), and to make the lives of Plebes that much more difficult.
WM, I chose to employ the 'alternate' spelling; is that the first time you've seen it spelled that way? ;)
Warrior-Mentor
12-12-2005, 16:46
WM, I chose to employ the 'alternate' spelling; is that the first time you've seen it spelled that way? ;)
I should have suspected...alternate spellings for alternate lifestyles... :rolleyes:
Bill Harsey
12-12-2005, 17:07
I should have suspected...alternate spellings for alternate lifestyles... :rolleyes:
Who was it that brought up the definition of leather?
Tangential Ogden Nashism:
The cow is of the bovine ilk,
One half moo;
the other, milk.
I should have suspected...alternate spellings for alternate lifestyles... :rolleyes:
Quoth the 7th Group guy. :p
ObliqueApproach
12-13-2005, 10:42
Quoth the 7th Group guy. :p
Well said Razor!:p