Auto Corporation "Formula" for Survival
December 15, 2008 edition of Autoweek, http:/autoweek.com, is reporting that Honda has withdrawn from Formula one for next year. CEO Takeo Fukui is expecting economic recovery to take some time. Honda will save an estimated $300 million by canceling it's F-1 program. Ferrari's Stefano Domenicali called Honda's move, "a lightening strike in a clear sky". Honda's US based motorsports is expected to continue in 2009.
Also making cuts will be Audi. Audi has had a nine year investment in the American LeMans Series (ALMS). Audi announced that for the 2009 season, it will particpate in two races only; those being Sebring on 3/22/09, and The 24hrs of LeMans.
The Autoweek Staff article also mentions Toyota and Renault making deep cuts as well in their F-1 racing programs.
IMHO, the above changes by major/global auto manufacturers makes the "Big Three" from Detroit look like pure idiots. I like the procative planning to face the economic times we live in. I do not appreciate the tap-dancing for money we have seen lately by the Big Dumb Three! Compare the messages to the world by the auto industry, forigen and domestic.
My $.02.
RF 1
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