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Originally Posted by dualforces
I maybe be able to offer some insights. I work with Nike, VANS, and the gaming industry within what is referred to as the Global Influencer area. This area is the Tip of The Spear, so to speak, within culture, arts and commodities. Without getting too philosophical, I do see the major impediment to SM or any consumable created with intent on influence, is governmental layers. Much like Nike. The global influencer groups within large corps. hire my company almost as proxy to speak to the discerning consumer. Communications, product, consumables are highly sophisticated within our flat, hyper consuming world. Nike or other brands want authenticity that can only exist with a language spoken by the man on the ground.
Great discussion. I think a helpful way to re-model the thought, is to think of SM not just as a cyber paradigm. SM with influence can start with cyber and continue its life cycle into, say a pair of sneakers or film. Close the loop with a tangible and keep feeding. All the components need to align through focused branding to make it through all the noise.
This is an example of AQ utilizing an influencer media outlet with huge bandwidth>
VICE: British Nationals Fight with al Qaeda in Syria
http://youtu.be/7jD146Rx80k
Funny thing, I've actually contacted SOCOM to participate or formulate something for VICE around SF. My request made it through one email.
Feel free to contact me if I can give a hand. Cross pollination of ideas, industries, is much in need. |
I hear what your saying. I have watch Podcasts over online SM marketing and the business approach audience targeting online.
I feel, a lot of what business does online, we can be doing about the same. Weather in research, connecting, assess where we can get our biggest bang for our buck. We have our engagement plans and business has their action plans or business plans. Basically the same thing, just different terms.
The research we do before we deploy maybe looking at the battlefield or our environment and then we must turn it into a integrated marketing strategy for SM networks and their individuals, groups or organizations. Just like industry does from their marketing.
What are the SM pattern and doing online pattern recognition and indicators. Just like in marketing. Conduct our own Netnography on the different social networks sampling. But making the Netnographer or finding one it the long hard road. I say We have to do both targeted linkage and search engine optimization (SEO) campaigns require an investment of time. Breaking down how different industries do it can be tricky, yet not knowing is not a good reason.
The major impediment to SM would be the consumable created with intent on influence of what your market audience. Nothing new, maybe fancy, but taking current models as using them.