Quote:
Originally Posted by Flagg
I call BS on the Gillette ad.
Nowhere in the Gillette mission statement does it say anything about social justice.
But it says a lot about maximising shareholder value and profit.
Company leadership that sign off on this have a fiduciary responsibility to shareholders represented by a Governance Board.
Failing to do so means leadership gets the sack.
My feeling is that some data scientist ran the numbers and said, “Yup. A fake social justice marketing campaign will see a net financial benefit of X more loyal supporters over Y more detractors equaling Z more amount of profit.”
Fake News is to Politics
As
Manufactured Motive is to Commerce
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Possibly true,, but if you look at the track record for Kim Gehrig, the lead in this ad campaign,, she is a bit doggy and very mush an SLW..
She is also helped by Somesuch’s head and founding partner, Sally Cambell, another SJW.