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Originally Posted by ProudGSMom
Flagg, but a couple other thoughts I’d like to add to the mix.
Nike headquarters is in Portland, as is their ad firm, Wieden+Kennedy, so any testing of ads would be in that decidedly liberal milieu. Meaning, no real relation to the mainstream America that has tanked Dick’s and caused NFL viewership to plummet. It is possible this is a colossal financial misstep on Nikes’ part.
Then again, I don’t know the demographics of those who wear Nike products. Perhaps they aren’t playing to an echo chamber, or rather, their customers exist in that chamber.
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I suspect Nike(with such a massive global presence and supply chain) would be running many Marketing tests across national markets to estimate campaign performance.
It certainly sounds like brands are moving into the space of “what I wear is what I believe(politically)”
Which is kind of sad.
To me it feels a lot like similar behaviour we have with sports team brands.
Following sports is fun and all, but I’ve always felt kind of sad for those who feel the need to continuously broadcast their identity/affinity group/tribe like walking billboards.
Real belonging(which we all strive for and arguably need) has far more depth than a sports jersey or brand “swoosh”.