[Flagg]

Originally Posted by Last hard class

Dick's and Nike are two different beasts. Nike has a far better appreciation for its core customers than Dick's.

This article from Inc. sums it up well IMO.

https://www.inc.com/jessica-stillman...marketing.html



LHC

Good article, cheers for sharing.

I just listened to a podcast that covered Subaru’s recovery from near financial ruin.

They did so by starting to focus on narrower customer personas, such as lesbians.

The high discretionary income and highly focused ads targeting lesbians was a genuine game changer for Subaru, helping bring them back from the brink of financial ruin.

Quite an interesting story.

It had nothing to do with SJW, it was all about the money.

——-

Anywho, I hope the partisan stand being made by companies lately doesn’t spread TOO far.

Nike and Starbucks might be much bigger and have more cash, but Black Rifle Coffee Company has a much higher growth rate, more guns, and far better hostile takeover capability.

I remember the 80’s news stories around the “Cola Wars”.

I never thought corporate wars would ever go kinetic.