My view only, maybe, but I think the issue isn't the marketing or moniker. The fact, to me, is that it's a continuation - another small piece in the ounces make pounds column - of the blender strategy (set on
puree) of what have been fairly successful roles for genders, both functionally & culturally.
This is not about equality in achievement or pay or denial/preference of goals. But there are roles in a civil society that are successfully played by one gender or the other, because one or the other is simply better at it - shown over the span of a very long time. Applies equally whether it's nurturing (which has already diminished because many women simply don't have it because of #MeMeMe) or strength & predatory instincts taught (which is vaporizing fast because so many young men don't... well, they just won't get off the couch and what self-respecting female wants to breed with that...).
It may thrive & probably will because no one will draw a line, but a society is denigrated as a result when they lose the identity that helps them hold onto values that would sustain them.
I'll do my own popcorn & have bought my last shortbread from the grand-daughter. Again, just my $.02, adjusted for the Drachma.
On the bright side, now I only have to remember BSA as being Birmingham Small Arms and how much I miss my 441 Victor Special.
Now get off my lawn.