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I met Evan and a few of his partners 2 years ago.
He is an extremely focused business owner. Extremely focused.
The part of the BRCC story I like the best is their goal of hiring 10,000 Veterans.
A big/bold vision for a small company, but franchising can fix that.
Several hundred locations around the country over the next 5+ years could mean not only really good coffee, but hubs/“Embassies” for like minded people.
Community.
I’m of the belief that once the BRCC network is built out it will be unlike anything the US has seen since Harley-Davidson rose from the ashes 35 years ago.
I reckon the BRCC community could become the next Harley Owners Group(HOG).
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