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Maybe I am mis-remembering all of this, but wasn't the term "fake news" originally coined to describe that ad content disguised as news stories that shows up on various web pages? Ads are generated based on keywords on the page and are made to look like links to related news stories. IIRC, South Park last year had a story arc parodying this development.
Then, Democratic political figures and the mainstream media (but I repeat myself) started using the term to attack FoxNews, Breibart, and other news sources, as well as to lump these sources with less reputable blogs and sites.
So it was the left which first began using the term to describe not genuinely fake content disguised as news, but to describe news content they did not like. And now that President Trump successfully turned the tables on them, they don't like the term anymore.
Somewhat similarly, "political correctness" was originally coined by the left, but by the 1990s, conservative and libertarian critics had succeeded in co-opting the term as a criticism of this left-wing mentality.
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