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NFL taking a hit in the ratings.
They mention Kaepernick in the article, but seem to be shifting blame towards splintering of media channels beyond television(which is true).
My friends and family in the US who follow NFL all seem to be much more low key on social media this season(although it's fairly early in the season).
I reckon the Kaepernick story is helping turn the comfortable community distraction of the NFL into a bitter pill.
Players thinking of future participation should really be aware of ad buyer concerns or they're in for an interesting surprise.
I like Aussie band AC/DC.
They've articulated that they have no political opinions. They are entertainers with blue collar roots. They work hard to entertain their audiences who worked hard for their money to attend concerts.
The last thing people want to do with their precious and limited money and free time is be involuntarily preached to.
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