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**Pete** · 09-22-2013, 17:07

Move Over Vodka; Korean Soju's Taking A Shot At America

http://www.npr.org/blogs/thesalt/201...hot-at-america

"Every year, the trade magazine Drinks International puts out a of the top-selling alcohols in the world, and in the category of spirits, there is one brand that more than doubles the sales of its closest competitor every year. Smirnoff, Jack Daniel's and Bacardi don't even come close.

That top-seller is South Korea's Jinro soju, a clear spirit traditionally made of rice. It's about 20-percent alcohol and has a light, slightly sweet taste. The reason you've probably never heard of it is because Jinro does less than 5 percent of its sales in the U.S. It makes up for that by dominating the market in South Korea, and doing brisk business in Japan and China........"

Never had it. Any comments from those who've been to Korea or Japan?

09-22-2013, 17:07	#1
Pete Quiet Professional Join Date: Feb 2005 Location: Fayetteville Posts: 13,080	Move Over Vodka; Korean Soju's Taking A Shot At America Move Over Vodka; Korean Soju's Taking A Shot At America http://www.npr.org/blogs/thesalt/201...hot-at-america "Every year, the trade magazine Drinks International puts out a of the top-selling alcohols in the world, and in the category of spirits, there is one brand that more than doubles the sales of its closest competitor every year. Smirnoff, Jack Daniel's and Bacardi don't even come close. That top-seller is South Korea's Jinro soju, a clear spirit traditionally made of rice. It's about 20-percent alcohol and has a light, slightly sweet taste. The reason you've probably never heard of it is because Jinro does less than 5 percent of its sales in the U.S. It makes up for that by dominating the market in South Korea, and doing brisk business in Japan and China........" Never had it. Any comments from those who've been to Korea or Japan?
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