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Old 06-16-2013, 07:36   #1
Badger52
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Join Date: Jan 2011
Location: Western WI
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The JC Penney (attempted) model at Best Buy?

Link to the story.

Snippet:
Quote:
Ron Johnson's flawed experiment to turn J.C. Penney (NYSE: JCP ) around by opening branded mini-stores in the department-store chain is alive and well at Best Buy (NYSE: BBY ) .

Shares of Best Buy moved higher on Thursday on news that Microsoft (NASDAQ: MSFT ) will open hundreds of stores inside Best Buy's cavernous superstores this summer. Best Buy stock also moved nicely higher when Samsung announced an even larger mini-store initiative two months ago.

The market eventually soured on Johnson's vision when it failed to generate sales growth at J.C. Penney. A similar fate may also await Best Buy.
Personally I think they'll screw this up but, not to worry, the consumer in the mid-size markets will get screwed first.
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