Certainly an outstanding ad campaign, but don't be so fast to jump on the "Kony 2012" bandwagon. Not that it's not a great message because it is, but the charity behind it "Invisible Children", at least in my eyes, could essentially be called a scam.
http://thedailywh.at/2012/03/07/on-kony-2012-2/
And all of these influential high school, college and young adult aged activists-for-a-day are going to donate and tell their friends to donate to that group instead of many others that will actually help those kids in Africa.