It was never perceived as an attack. It's just that I never knew of, therefore never considered, the market to enthusiaists when the store began. I didn't have a clue about airsoft or guys who play dress up with their cameras either. I never thought someone out there would try to emulate what I and my peers do, not that it's strange, but it just never occured to me.
As a shooting and outdoors enthusiast it makes total sense to me though, I guess I was one of you all along...I just get most of my stuff for free, and have most of my fun on the gov's dime.