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Rhetorical question: why would a cook or waiter care? Job security may be too much of an abstraction.
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From my experience the majority of people placed into an environment with an excellent leadership culture will thrive and want to contribute. An environment with mission and focus is rear enough that most find it a pleasant surprise and enjoyable.
One definition of organizational leadership I heard not long ago when something like...
"Most people are not insolent, they are just jaded. They resent wasting their time on the "mediocre" and the "getting no where", build trust in your staff that you not only want to but are capable of taking them somewhere, taking them to a better place"
You might be pleasantly surprised at the synergy that arises.
S