I believe what is intended is any watch that would be serviceable. The logo over a watchface would be more of a letterhead, unless I'm misunderstanding.
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"Eve was not taken out of Adam's head to top him, neither out of his feet to be trampled on by him, but out of his side to be equal with him, under his arm to be protected by him, and near his heart to be loved by him.”
~Matthew Henry
"Political correctness: A need to avoid stepping on toes that in reality should be blown off the foot." ~me
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