Excellent commercial!
Well, the FAO in me would tell the Group CDR that, actually, this is a Norse and not a German commercial (spelling is not German).
As for the women--they obviously represent the Valkyries of Norse mythology.
A valkyrie (Old Norse valkyrja "chooser of the slain" is one of a host of female figures that chooses who will win or die in battle. The valkyries bring their chosen who have died bravely in battle to the afterlife hall of the slain, Valhalla, ruled over by the god Odin, where the deceased warriors become Einherjar. There, when the Einherjar are not preparing for the events of Ragnarök (the end of time), the valkyries look after their tableware and drinks. Valkyries also appear as lovers of human beings and heroes, where they are sometimes described as the daughters of royalty.
In the poem
Helgakviða Hundingsbana I, the following prose claims:
Helmeted valkyries came down from the sky
—the noise of spears grew loud—they protected the prince;
then said Sigrun—the wound-giving valkyries flew,
the troll-woman's mount was feasting on the fodder of ravens.
The images of the women 'flying' with their hair coming from under their helmets and giving the appearance of winged helmets and Wagner's "Flight of the Valkyries" music are also references to the legend...with Valkyries coming to Earth here to choose who
wins the battle of the washing machines (Siemens in this case) and who loses (the rest).
Clever commercial...and so 'eye' catching. I had to watch it at least a dozen times to understand the entire message.
Richard's $.02
