Guinness Makes Touching Tribute to Soldiers In Moving ‘Empty Chair’ Ad
 

http://www.ijreview.com/2014/07/1542...mpty-chair-ad/

BMT

Outfreakingstanding!

TR

Great commercial. I have a couple of bottles of Guinness Dark in the fridge which I used to make Guinness beef stew. Maybe It's time to drink one!

Sláinte!

Seconded.

So many meanings and allegory. I've always liked Guinness....well, until I tasted hefeweizen :D Probably should try mixing the two

It's pretty awesome.

Having said that, and having marketing falling on my plate on my civvie street job, I'd like to have seen the following:

A pint and seat placed on a bar/ table amongst friends with a small hand written card with the name of the Fallen on it.

A practice that could be easily repeated and go viral.

Not only good for Guinness sales, but having thousands of reminders of the Fallen amongst those who spent the last decade+ at the mall.