Something I've been thinking about while trying to get my head around all the crazy in Ukraine.
I started reading up on Soviet era Active Measures(alive and well and combined with new Russian UW doctrine) and came across the Reagan era Active Measures Working Group:
http://en.m.wikipedia.org/wiki/Activ..._Working_Group
Then this article:
http://www.westminster-institute.org...working-group/
Maybe recreate the AMWG, and add an all source active measures collection and analysis unit with a significant social media component.
But I would think the counter message response time might have to improve to Internet warp speed.
Reading the lessons learned it seems like the most powerful is "counter propaganda with the truth" combined with credibility(my add).