Target audience is top 5% household income.
Current shop is located in Hunterdon County NJ, according to the 2010 USC,
https://en.wikipedia.org/wiki/List_o...es#2010_Census Hunterdon County ranked #6 in per/cap income in USA. New Shop will be located in Monmouth County. were household income $87,297. This would rank 18 or 19 in the US.
Additionally, within one block of the restaurants location, there are three brokerage firms, Tiffany Jewelry, of 5th Avenue fame, and a slew of posh boutiques, Poor Cat designs is one, Coco Pari is another.