A relative of mine started the sportfishing business (tuna, marlin, yellowtail, etc) in San Diego. After he died, his son ran the business for a while, and then eventually sold out to H&M.
It began on a barge anchored off the coast, called the Ike Walton. They would only allow poles, at a time when hand lines were still popular. My relative would walk along and cut any hand lines he saw, and offer the person a pole instead ("one time only"). He also came up with the first long-range fishing trips, out to the Coronado islands and beyond, along with many innovations.
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