Pass the Brewski? Pabst Sold to Russian Company

[LarryW]

Pass the Brewski? Pabst Sold to Russian Company

http://www.nbcnews.com/business/business-news/pass-brewski-pabst-sold-russian-company-n207226

Attention, hipsters. Pabst Brewing Company — and its signature Pabst Blue Ribbon, the ironic, iconic favorite of the young and the cool — has sold to a Russian beverage firm after a century and a half of American ownership, an investing firm announced Thursday. Oasis Beverages, the largest independent brewer in Russia, bought Pabst, which also produces Colt .45, Old Milwaukee and Lone Star beers, according to a statement by the American investment firm TSG Consumer Partners, which will hold a minority stake.

Oasis Board Chairman Eugene Kashper said, “Pabst Blue Ribbon is the quintessential American brand — it represents individualism, egalitarianism and freedom of expression — all the things that make this country great." PBC's headquarters will remain in Los Angeles, according to the statement, but the terms of the sale were not disclosed. Pabst was established in 1844 in Milwaukee, according to the brewer's website. PBC was bought by investor Dean Metropoulos in 2010, and since then, he has managed the company with his two sons, Evan and Darren. "We are very supportive of the new ownership group and their exciting plans for the future," Metropoulos said.



Oh, well…Guess that old song about “Red Necks, White Socks, and Blue Ribbon Beer” won’t mean the same on the juke box anymore. (sniff...)

http://www.youtube.com/watch?v=4N3iVHxP8FQ

Same goes for "Lone Star Beer and Bob Wells Music"...gads what's next?

http://www.youtube.com/watch?v=u0XEePSSja8

[cbtengr]

This is probably just a ploy to skirt corporate taxes. Unless they mess with the recipe you will still have that old time flavor.

[mark46th]

It won't taste any worse.

[Oldrotorhead]

It won't taste any worse.

It MIGHT!:D

[craigepo]

Possibly the worst beer ever sold

[Oldrotorhead]

Possibly the worst beer ever sold

I don't agree Iron City and Bud Lite suck pretty bad too!:D

[Sdiver]

Possibly the worst beer ever sold

PBR comes out of Golden, CO ???? :confused: :eek:

[Richard]

PBR used to be the beer of choice amongst the senior SF NCOs around the GBC and Annex 10 and the stag bar at the Main NCO Club back when - they would be rolling over in their graves if they knew it had gone to those sons of communists.

And worst beer? My vote goes to Carling Black Label - nobody wanted to drink it...which is why I could get it at NKP for $.09 a can. ;)

Richard

[Oldrotorhead]

Black Label does suck too. PBR was a working man's drink for decades. It's had a hipster following for the last few years. OB in Korea was better than Black Label but even OB wasn't very good.

[Flagg]

PBR used to be the beer of choice amongst the senior SF NCOs around the GBC and Annex 10 and the stag bar at the Main NCO Club back when - they would be rolling over in their graves if they knew it had gone to those sons of communists.

And worst beer? My vote goes to Carling Black Label - nobody wanted to drink it...which is why I could get it at NKP for $.09 a can. ;)

Richard

Funny that! I was going to post Black Label as the first beer I tasted as a young kid.

It put me off the stuff entirely for well over a decade.

Isn't PBR a hipster beer now?

Genesee Cream Ale I remember as something that didn't taste very flash.

[Lan]

Isn't PBR a hipster beer now?

According to this article it is, but its adoration may be short lived if PBR's sales trend continues to skyrocket. :rolleyes:

""PBR's success aligns with Campbell and Warren's findings that, for example, consumers prefer water bottle designs that demonstrate their "autonomy" by deviating from the norm. But in PBR's case, consumers weren't rebelling against traditional advertising, so much as they were responding to the ubiquity of other beer companies' terrible ad campaigns.

However, according to the study, autonomy must be expressed "in an appropriate way."

"If you go too far, you end up being perceived as weird or negative rather than cool," Campbell said."

http://www.huffingtonpost.com/2014/05/29/pbr-coolness-study_n_5399109.html

[Dive08]

this will only make it more popular with the hipster crowd

[Badger52]

this will only make it more popular with the hipster crowdDa. "When you're too broke for Stoli."

Hope cbtengr's prognosis is correct (sounds reasonable).
"Milwaukee: So oppressive that our breweries have been sold to..."

[mojaveman]

"Rednecks, white socks and blue ribbon beer..."

Can't remember which Country & Western singer sang it but at least that's how I remember the lyrics.

Anybody want to try singing it but with a few Russian words? :D :p

[Roguish Lawyer]

The company that is PBR was created by some investors who saw value in defunct brands. They bought a ton of beer IP off the scrap heap (brands and recipes), and started having the beers made (they don't make it, it is contracted out) and sold. Investors like this always are looking for a profitable exit.

[LarryW]

"Rednecks, white socks and blue ribbon beer..."

Can't remember which Country & Western singer sang it but at least that's how I remember the lyrics.

Anybody want to try singing it but with a few Russian words? :D :p

Here ya go...

http://www.youtube.com/watch?v=4N3iVHxP8FQ