Handbook for Democrats to deliver the firearm violence message

[Streck-Fu]

This is an incredible document full of half truths relying on the ignorance of law and how firearms function. And it completely ignores real crime data....

LINK (http://washingtonexaminer.com/democratic-anti-gun-guide-urged-using-trayvon-martins-death-to-hit-nra-guns/article/2533972#document/p1) to article about it.


LINK (http://www.documentcloud.org/documents/748675-gun-violencemessaging-guide-pdf-1.html#document/p1) to document.


"The debate over gun violence in America is periodically punctuated by high-profile gun violence incidents including Columbine, Virginia Tech, Tucson, the Trayvon Martin killing, Aurora, and Oak Creek. When an incident such as these attracts sustained media attention, it creates a unique climate for our communications efforts," said the guide.

"A high-profile gun violence incident temporarily draws more people into the conversation about gun violence," added the talking points. "We should rely on emotionally powerful language, feelings and images to bring home the terrible impact of gun violence," said the guide, which also urged advocates use images of scary looking guns and shooting scenes to make their point.

[Surgicalcric]

Come try to take them Dem-wits; I will show you what violence is. Stack up on my door and I will start stacking you on the porch.

[Badger52]

This is an incredible document full of half truths relying on the ignorance of law and how firearms function. And it completely ignores real crime data....

LINK (http://washingtonexaminer.com/democratic-anti-gun-guide-urged-using-trayvon-martins-death-to-hit-nra-guns/article/2533972#document/p1) to article about it.


LINK (http://www.documentcloud.org/documents/748675-gun-violencemessaging-guide-pdf-1.html#document/p1) to document.


"The debate over gun violence in America is periodically punctuated by high-profile gun violence incidents including Columbine, Virginia Tech, Tucson, the Trayvon Martin killing, Aurora, and Oak Creek. When an incident such as these attracts sustained media attention, it creates a unique climate for our communications efforts," said the guide.

"A high-profile gun violence incident temporarily draws more people into the conversation about gun violence," added the talking points. "We should rely on emotionally powerful language, feelings and images to bring home the terrible impact of gun violence," said the guide, which also urged advocates use images of scary looking guns and shooting scenes to make their point.Caught that the other day, thanks for posting. It also relies on the ignorance of their audience, since they are enabled by the main-stream media.

These monsters rejoice at opportunities (no pink font, no stuttering) to trot out already-crafted legislation that's been sitting on the shelf and, as we know, will dance in childrens' blood to get it a public hearing while emotion runs high.

[dennisw]

I thought it would be interesting to take a look at the organizations which created this document. I am continually amazed at how organized and dynamic the left is and how pervasive their message is communicated.

As is stated below, OMP raises in excess of $500 million each year for the causes they champion. That's a ton of dough for 35 employees. In comparison, "The NRA undoubtedly has significant influence in Washington. Between 2001 and 2010, the NRA spent between $1.5 million and $2.7 million on federal-level lobbying efforts. During the 2010 election cycle, the NRA spent more than $7.2 million on independent expenditures at the federal level on messages advocating for or against political candidates." http://www.policymic.com/articles/11823/james-eagan-holmes-gun-control-debate-nra-still-has-the-numbers-and-the-money

Seems like the money spent in favor of the 2nd amendment pales in comparison with the funds available
on the left.

FRANK O’BRIEN
Partner
Frank O’Brien, OMP’s president, is widely recognized as one of the leading direct marketing strategists in the nation.


OMP is a Washington, D.C-based consulting firm that specializes in providing comprehensive direct response fundraising and communications services to leading nonprofit organizations. With more than 25 years of experience in direct mail and ten years experience online, OMP has helped its clients develop some of the most energetic, forward looking programs in the space today. OMP’s programs have been recognized with awards from a number of professional associations, including several DMA MAXI awards for excellence in fundraising.
Each year, OMP and our 35 employees raise in excess of $500 million and generate hundreds of thousands of online actions for our clients; we create and produce over 300 million pieces of direct mail, send out tens of millions of emails, and coordinate millions of telemarketing phone calls.
We believe that every one of our clients has unique qualities to their supporter relationships, specific program goals and aspirations, and organizational identities that inform the way they carry themselves in the world. We seek to design strategic and creative approaches that match up with those unique qualities.

Chairman and CEO of Greenberg Quinlan Rosner Research
Biography

Stan Greenberg has served as polling advisor to presidents and prime ministers, CEOs, and dozens of tough campaigns in the US and around the world, including President Bill Clinton and Vice President Al Gore, British Prime Minister Tony Blair, President Nelson Mandela, as well as the national leaders in Israel, Europe and Latin America. Greenberg’s corporate clients include Boeing, Microsoft and other global companies.
His New York Times best-selling book with James Carville - It’s the Middle Class, Stupid! - praised as a “recipe for Barack Obama’s re-election” and “playbook on how to talk to voters about economic issues” that “Democrats and Republicans alike in the elite and political class should pay heed.”

Stan and James founded Democracy Corps, the leading organization providing in-depth research and strategic advice to progressive groups, candidates and leaders. When Karl Rove listed in the Wall Street Journal 10 steps to regain the Republican majority, step one was to create a Democracy Corps. The New York Times' Nate Silver rated their national polls the most accurate, within 1/2 point of Obama's actual margin.
Stan’s book, Dispatches from the War Room: In the Trenches with Five Extraordinary Leaders, led George Stephanopoulos to conclude, “No single strategist has done more to lay the foundation for modern progressive politics